THE TRAVELLING ENTREPRENEUR
No matter
what your profession there lies an entrepreneur in all of us when we travel.
For example have you ever wandered around the likes of Tuscany thinking to
yourself –‘I could go home and start a B&B just like this one – the style
of the property could easily be adjusted to our conditions.’ Ok so maybe not a
B&B but with so many different industries from Chocolate making to shoes
there is surely one that may have you thinking of bringing an idea back home. I
know people who have had pizza in Italy and thought they should stay and show
the Italians how it is done. When we told a colleague in Moderna that we have
pineapple on pizzas they were horrified.
From past
visits entrepreneurs have imported glass from Murano, and masks from Venice.
Sadly the Chinese copies made the price of the original article prohibitive for
the export market. The Venetians have to settle for tourists appreciating their
incredible craft. Italy is famous for wine and yet again with Australia now
leading the forefront in impeccably delicious vintages, the market for wine has
slowly declined. Travel anywhere in the world and Australian wines are listed
at the top of your choices.
So what else
can we extrapolate from our travels – photography, yes we could if we are great
sell our photos. What about buying a little property somewhere in the hills to
rent out to tourists as a genuine homestay – now I like the idea of that. Many
Australians do this in France and Japan so why leave Italy to the Brits, we are
entrepreneurs after all. Australians buy property all over the world, you
cannot get any more entrepreneurial than that.
But is it
all about our plonking ourselves in another country or importing goods from a
foreign land- not at all. As we immerse ourselves in another culture we can
sometimes see an opportunity to show the world our niche- whatever that may be.
Recently I met a scholar who had written a programme to benefit literature in
schools and to assist immigrants with their English Language skills. His
program can be adapted to any language and has enormous potential. I just hope
that the Italians can learn English easier than I could learn Italian.
Thankfully many of them are already fluent in the Queens English.
So is entrepreneurship
about what you can give or what you can take away from your journey. I believe
that the answer is both depending on your level of expertise. I was told as a
child that if you believe in what you are offering, you could sell ice to the
eskimoes. So to all of you travelling Entrepreneurs out there the world is your
oyster – oh wait I can feel the next story coming together already.
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